Xtra Spring Water

Xtra is a value-oriented private label brand widely distributed in the Nordic region. This specific product is a bottled spring water packaged for Coop Denmark. The label indicates it is produced for Coop by Mineralvatten i Grimslov AB, which is part of the larger production network for retail brands.

The brand 'Xtra' was originally launched as a collaboration between Scandinavian consumer cooperatives (Coop) to provide an affordable alternative to premium brands. It is currently managed and owned by Coop amba (formerly FDB), a major Danish cooperative retail company based in Albertslund, Denmark. The water itself is sourced and bottled locally within the region, ensuring low costs and local distribution through Coop's extensive supermarket network.