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John Frieda is a prominent hair care brand that originated in London, United Kingdom. It was founded by celebrity hairstylist John Frieda in the late 1980s, gaining massive popularity with the successful launch of its Frizz Ease line. The brand became synonymous with salon-quality professional hair care accessible for home use.
In 2002, the brand was acquired by Kao Corporation, a major Japanese multinational company specializing in chemicals and cosmetics. Today, John Frieda operates as a flagship brand under the Kao Group. While the brand has its creative roots in the UK and a strong corporate presence in Ohio, USA, via Kao USA Inc., manufacturing takes place across various international locations, predominantly in Germany, the United States, and Japan, to serve global markets.
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