Never iced coffee

Never is a contemporary beverage brand specializing in ready-to-drink coffee products, notably its flavored iced coffee range. Launched to cater to the growing demand for convenient, high-quality coffee options in the Middle East, the brand has quickly established a strong presence through vibrant branding and a focus on popular flavors like salted caramel, mocha, and latte.

The product is manufactured in Saudi Arabia, benefiting from the region's advanced food and beverage production infrastructure. This localized production ensures freshness and streamlined distribution across the Gulf Cooperation Council (GCC) markets.

Owned by the Aujan Group Holding through its subsidiary Rani Refreshments, Never is part of a portfolio managed in partnership with The Coca-Cola Company. This strategic alliance utilizes Coca-Cola's extensive global distribution network and Aujan's deep market expertise in the Arab world to maintain the brand's competitive edge and expansion goals.