On Cloudsurfer Next running shoes

On (commonly known as On Running) was founded in Zurich, Switzerland, in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti. The brand is famous for its unique 'CloudTec' technology, which provides a cushioned landing followed by a firm takeoff. While the brand is Swiss by design and engineering, its manufacturing process involves a global supply chain.

Most On products are manufactured in Asia, primarily in Vietnam, but also in Indonesia and China. The brand is owned by On Holding AG, a publicly traded company on the New York Stock Exchange. Despite its international growth and multi-national production, the brand maintains its headquarters and innovation labs in Switzerland, where the core product development takes place.