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Red Band is a renowned Dutch confectionery brand that has been a staple in the candy industry since its establishment in 1928 in Roosendaal, Netherlands. Originally known as Red Band Confectionery Works, the brand earned a reputation for producing high-quality winegums and liquorice.
Today, Red Band is part of the extensive portfolio of Cloetta, a leading European confectionery company. While the brand remains deeply rooted in Dutch culture and heritage, its production has expanded. Manufacturing occurs primarily in Clottea's modern facilities across Europe, including sites in the Netherlands and Slovakia, to meet international demand.
Cloetta, headquartered in Sweden, manages the brand's global distribution and innovation. Red Band continues to be one of the most popular candy brands in the Benelux region, recognized for its iconic butterfly logo and creative fruit-flavored treats.
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