Snack Maniac! Artesanas potato chips

Snack Maniac! is a private label brand belonging to the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). The brand focuses on offering a variety of snack options, including these 'Artesanas' (artisan-style) potato chips, which are promoted as 'Estilo Sartén' (kettle or pan-style). These products are primarily manufactured by specialized third-party snack producers within Spain to supply DIA's extensive retail network across the country.

Founded in Madrid in 1979, DIA has grown into a major international food retailer. While it has faced various corporate restructuring and ownership changes over the years, as of 2024 and looking toward 2026, it is largely controlled by investments from L1 Retail. The production of the Snack Maniac! line is localized to ensure freshness and support regional Spanish agricultural suppliers.