A+ Liquid Laundry Detergent Colour

A+ is a well-known laundry detergent brand particularly prominent in the Nordic markets. Originally launched by Unilever, the brand was part of a strategic divestment of several laundry care brands in Europe.

Currently, the brand is owned by the French group Héritage (via its laundry division), which acquired a portfolio of brands to expand its footprint in the European household care sector. Manufacturing for A+ products takes place across multiple locations in Europe to serve regional markets efficiently. The brand focuses on high performance at low temperatures and fabric protection technologies.