Odlums Coarse Wholemeal Flour

Odlums is a quintessentially Irish brand with a heritage dating back to 1845. Originally founded by the Odlum family in Portlaoise, County Laois, the company established itself as a leader in Irish milling, known for its iconic owl logo and high-quality baking ingredients. The brand remains deeply rooted in Irish culture, with its main milling operations still based in Ireland, particularly at Portbury and other key sites, ensuring the 'Milling in Ireland' promise displayed on its packaging.

Today, Odlums is owned by Valeo Foods, an international food group that acquired the brand as part of the Origin Enterprises ambient food division in 2010. Since 2021, Valeo Foods has been owned by the global investment firm Bain Capital. Despite these international corporate shifts, the brand maintains its headquarters in Dublin and continues to be synonymous with home baking across Ireland and the UK.