Ben's Original Greek Djuvec Rice

Ben's Original is a global brand best known for its parboiled rice and quick-prepare meal solutions. Originally launched in the United States as Uncle Ben's in 1943, the brand underwent a significant rebranding in 2020 to Ben's Original to address racial stereotypes.

Today, the brand is owned by Mars, Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products. While the brand originated in the USA, its products are manufactured in several locations globally to serve international markets. For the European market, a significant portion of production takes place in Olen, Belgium, which is one of the world's largest parboiled rice mills, though sourcing and packaging may occur in other facilities across the UK and the Netherlands.