Salling FRI Hand Soap

Salling FRI is a private label brand belonging to the Salling Group, Denmark's largest retail company components. The 'FRI' sub-brand specifically focuses on products that are hypoallergenic, perfume-free, and environmentally conscious, often carrying the Nordic Swan Ecolabel and Asthma-Allergy Denmark certifications.

Originally launched under the Dansk Supermarked umbrella (which later rebranded to Salling Group), the brand serves as a high-quality, sustainable alternative for Danish consumers. The manufacturing primarily takes place in Denmark through various local suppliers specializing in personal care formulations, ensuring that the production aligns with strict Nordic quality standards.

The Salling Group is a 100% foundation-owned company, with profits either reinvested in the business or donated via the Salling Foundations to support Danish culture, education, and sports. This unique ownership structure distinguishes it from traditional corporate-owned brands.