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Joy of Melba is a brand of thin, crisp dry toast produced by the Dutch company Van der Meulen. The brand specifically highlights the 'Joy of Melba' variety, which is often used as a base for appetizers or healthy snacks due to its low calorie count and crunchy texture.
The brand originated in the Netherlands, founded as a small family bakery by Hessel van der Meulen in 1910. Over more than a century, the company transformed from a local bread baker into a specialized international manufacturer of rusks and Melba toast. Today, the brand remains under the ultimate ownership of the Van der Meulen Meesterbakkers company, keeping its Dutch heritage and family-owned status intact while distributing its products globally.
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