SureTaste Svensk saltlakrits

SureTaste is a Swedish brand specialized in creating healthier confectionery alternatives. This product is a traditional Swedish salty liquorice (saltlakrits) made without added sugar, being both vegan and fiber-enriched. Produced locally in Sweden, the brand focuses on maintaining authentic Nordic flavors while catering to modern dietary preferences like sugar-free and plant-based lifestyles.

The brand is owned by the Swedish company SureTaste AB, a specialized food tech and confectionery firm. From its inception to the current ownership through 2026 and beyond, it remains a privately held Swedish enterprise dedicated to the development of better-for-you snacks within the Scandinavian market.