Swedemount outdoor and sports apparel

Swedemount is a Swedish brand specialized in functional outdoor and sportswear designed to withstand the Scandinavian climate. The brand was founded in 1991 and has become a staple in the Nordic sports retail market, known for its high-performance jackets, trousers, and base layers.

While the brand is rooted in Swedish design and testing, its manufacturing is distributed internationally across various regions including Asia and Europe to maintain a balance of technical quality and affordability. The brand is exclusively managed and owned by the Swedish retail group behind Gekås Ullared and Sportshopen, positioning it as a key player in the regional retail landscape.