Joico Blonde Life Violet Color Enhancing Masque

Joico Blonde Life Violet Color Enhancing Masque is a premium professional hair care product designed to neutralize brassy tones in light to platinum blonde hair. The brand Joico was founded in 1975 by hairdresser Sara Jones in Los Angeles, California, and quickly became known for its innovative hair repair technologies, such as the Quadramine Complex.

Over the decades, the brand's ownership has transitioned through major global corporations. It was acquired by Shiseido in 2002, which helped expand its global reach. In 2017, the Japanese cosmetics giant Shiseido sold its professional hair care business, including Joico, to the German multinational Henkel. Today, Joico operates as a key brand within the Henkel Consumer Brands division.

While Joico products are distributed globally, they are primarily manufactured in the United States to maintain the quality standards established during the brand's inception. This product represents a blend of American hair science origins and German corporate oversight, servicing the professional salon industry and consumers worldwide.