Rodeo Zero Sugar Energy Drink

Rodeo Energy Drink is a well-known budget-friendly energy drink brand primarily found in the Benelux region, particularly in the Netherlands. It was originally launched to provide a more affordable alternative to premium market leaders like Red Bull. The brand has been a long-standing staple in grocery chains such as Albert Heijn (Ahold Delhaize).

Manufacturing of Rodeo takes place primarily in the Netherlands, utilizing local production facilities. The brand was originally created by Ahold (now Ahold Delhaize) as a private label or exclusive brand. Today, it remains part of the Ahold Delhaize portfolio, a leading global food retailer headquartered in Zaandam. The ownership structure reflects its position as a House Brand within the retail giant's strategy for the Dutch and Belgian markets.