Magnum Crackable Pistachio Ice Cream

Magnum is a world-renowned premium ice cream brand originally launched in 1989 in Belgium and Germany. The brand was developed by Frisko in Aarhus, Denmark, as the first ice cream bar specifically targeted at adults. Since its inception, it has become famous for its thick signature chocolate coating and luxury positioning.

Today, Magnum is owned by Unilever, one of the world's largest consumer goods companies. The product is manufactured globally in various specialized ice cream production facilities, including major sites in Hungary, Germany, and the United Kingdom, to serve different regional markets. The 'Crackable' tub line is an innovatively designed product where consumers squeeze the sides to crack the surrounding chocolate shell before diving into the ice cream.