Fabletics activewear

Brand History and Origin

Fabletics was founded in 2013 by Adam Goldenberg, Don Ressler, and actress Kate Hudson. The brand was established with the vision of offering high-quality, fashionable activewear at an accessible price point through a unique membership-based subscription model. Originally rooted in California, USA, the brand quickly evolved from an online-only retailer into a global lifestyle brand with numerous physical retail locations.

Manufacturing and Ethical Sourcing

Fabletics products are manufactured in multiple countries across Asia, including China, Vietnam, and Cambodia. This multi-country manufacturing strategy allows the brand to scale production for its vast global audience while maintaining its competitive pricing structure. The brand emphasizes social responsibility and partners with factories that adhere to international labor standards.

Ownership and Global Presence

Fabletics is a subsidiary of TechStyle Fashion Group (formerly JustFab Inc.), which is headquartered in El Segundo, California. As of 2026, the brand continues to operate as a core pillar of TechStyle's portfolio, leveraging advanced data analytics to drive its digital-first retail strategy. While Fabletics operates as a distinct entity, it benefits from the logistical and technological infrastructure provided by TechStyle Fashion Group.