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Chêne d'Argent is a private label brand primarily used by the German discount retailer Lidl for its range of French-style cheeses. While the brand evokes a traditional French feel, it is a proprietary trademark of Lidl, designed to offer authentic regional dairy products at competitive prices.
The product shown is a Coulommiers, a soft-ripened cow's milk cheese similar to Brie. According to the labels, it is manufactured in France by Fromalia, a company based in Courbevoie, and distributed exclusively through Lidl's extensive retail network. As a private label, the ultimate ownership rests with the Schwarz Group, which is the parent company of Lidl and one of the largest retail groups in the world.
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