Old El Paso Tex Mex products

Old El Paso is the leading brand for Mexican-style food globally, largely associated with 'Tex-Mex' cuisine. While its name refers to the city of El Paso, Texas, the brand has deep historical roots in both the United States and international markets. Today, it offers a wide variety of meal kits, taco shells, sauces, and seasonings designed for convenience.

The manufacturing of Old El Paso products is decentralized to serve regional markets efficiently. For North American consumers, production typically takes place in the United States and Canada. For Europe and international markets, products are often manufactured in Spain and other regional facilities to maintain supply chain efficiency.

Since 2001, Old El Paso has been a cornerstone brand for General Mills. The brand transitioned through several owners over the decades including the Pillsbury Company before becoming part of the General Mills portfolio. It remains a key driver in the global convenient meals category.