Made O'Meter
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DR Automobiles is an Italian automotive company founded in 2006 by Massimo Di Risio. The brand follows a unique business model where it partners with major Chinese automotive manufacturers, such as Chery and JAC Motors, to source vehicle platforms and components. These vehicles are then imported to Italy, where they undergo final assembly, aesthetic customization, and quality control at the company's plant in Macchia d'Isernia.
Over the years, the brand has expanded its portfolio to include various sub-brands like EVO, Sportequipe, and ICH-X, targeting different segments of the European market. While the engineering core is largely Chinese, the brand is marketed as Italian through its design refinements and local assembly processes. As of 2026, the brand remains under the private ownership of the DR Automobile Groupe, maintaining its headquarters in Italy while navigating the evolving landscape of international automotive trade and the shift toward electrification.
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