Point Appliances

Point is a private labor brand specializing in consumer electronics and domestic household appliances. The brand was established to provide high-quality, competitively priced technology solutions for home and kitchen use, ranging from small kitchen gadgets to larger laundry and refrigeration units.

While the brand is conceived and managed in Northern Europe, the manufacturing of Point products is primarily outsourced to specialized factories in China. This follows standard industry practices for private label electronics to ensure modern features and cost-effective production.

The brand is exclusively owned by the Power International AS group. It serves as a cornerstone of their value proposition across their retail network in the Nordic region, ensuring that consumers have access to reliable home technology under a unified brand identity.