No Name multi-surface disinfecting cleaner

No Name (stylized as no name®) is a prominent Canadian generic brand launched in 1978 by Loblaw Companies Limited. Originally created to provide a low-cost alternative to national brands, it is instantly recognizable by its minimalist yellow packaging and black Helvetica text, which often lists only the basic product description.

While the brand is rooted in Canadian retail history and serves the domestic market through Loblaw-owned stores, its products are manufactured by a network of third-party suppliers. Most of their household chemical products, including surface cleaners, are primarily manufactured within Canada to maintain cost efficiencies in the supply chain.

The brand remains a core asset of Loblaw Companies Limited, which is Canada's largest food retailer. The ultimate ownership lies with George Weston Limited, a major Canadian public company headquartered in Toronto, which holds a controlling interest in Loblaw.