Shelly 1 Mini Gen3 smart relay

The Shelly 1 Mini Gen3 is a compact, Wi-Fi and Bluetooth-enabled smart relay switch developed by Shelly Group AD (formerly Allterco AD). Designed for home automation, it allows users to remotely control electrical appliances and lighting through mobile apps or voice assistants. The Gen3 series is notable for featuring the custom 'Shelly chip' with increased memory and Matter-upgradeable architecture.

Founded in 2003 in Sofia, Bulgaria, the brand initially specialized in telecommunications before pivoting to the Internet of Things (IoT) market in 2013. Today, Shelly is a global leader in the smart home sector, known for its 'open' ecosystem that integrates easily with third-party platforms. The product is primarily manufactured in Bulgaria, which serves as the central hub for the company's research, development, and production.

Shelly Group AD is a publicly traded company listed on both the Bulgarian Stock Exchange and the Frankfurt Stock Exchange. It remains under the leadership of its original founders, who maintain a significant ownership stake, steering the company's expansion across over 100 markets worldwide.