Made O'Meter
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John Frieda is a premium hair care brand that rose to global fame following its inception in a London salon in 1988. The Frizz Ease line, specifically the Dream Curls conditioner, is designed to enhance and define natural curls while managing frizz using specialized 'Curl Enhancing Technology' and ingredients like rosehip oil.
Originally a British brand founded by celebrity stylist John Frieda, the company expanded significantly into the United States in the late 1980s. In 2002, the brand was acquired by the Japanese consumer goods giant Kao Corporation. Today, the product is manufactured at the Kao Manufacturing Germany GmbH facility in Darmstadt, Germany. This production site is notable for its commitment to sustainability, utilizing cold-processing technology to reduce energy consumption during the manufacturing of rinse-off conditioners.
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