Brämhults Freshly Squeezed Orange Juice

Brämhults is a premium juice brand with deep roots in Swedish craftsmanship. Founded in 1947 by Sigvard Berggren in Brämhult, near Borås, the brand began by delivering freshly squeezed juice to local shops, establishing a reputation for high-quality, non-concentrated beverages. Its philosophy centers on using seasonal fruits and a specialized pressing process that mimics manual squeezing.

In 2007, Brämhults Juice AB was acquired by the German-based Eckes-Granini Group, Europe's leading producer of fruit juices. Today, while the brand maintains its distinct identity and heritage as a 'pressery' from Borås, it operates under the umbrella of Eckes-Granini's international portfolio. The juices are primarily produced in Sweden to serve the Scandinavian and Baltic markets, though the larger corporate infrastructure supports its distribution across Northern Europe.