Signal Kids Super Mario toothpaste

Signal Kids Super Mario toothpaste is a specialized oral hygiene product designed for children aged 0 to 6 years. It features an extra-mild, fruity-flavored formula that is low-foaming and free from SLS and artificial colorants, making it safe for the delicate milk teeth of young children. The product's packaging prominently features characters from the Super Mario franchise, such as Toad, to encourage better brushing habits among children.

The brand Signal was founded in 1961 and is credited with introducing the first-ever toothpaste with red and white stripes. While it was originally a French innovation under the company Monsavon (part of the L'Oréal group at the time), it was later acquired by the British-Dutch multinational Unilever. Today, Signal remains one of the leading global oral care brands under Unilever's stewardship, with production for the European market primarily taking place in France.

As of 2026, the brand continues to be a core asset of Unilever's personal care division. The product is widely distributed across Europe and is formulated with an age-appropriate fluoride level (typically 1000 ppm) to provide long-lasting protection against cavities and sugar acid attacks.