Bestway Power Steel and Steel Pro Max pool liners

Bestway is a globally recognized brand specializing in inflatable leisure and sports products, including the above-ground pool liners shown in the image. Founded in 1994 in Shanghai, China, the company has grown into a market leader, capturing a significant share of the global inflatable products industry. While the brand has a strong presence in the United States and Europe through regional headquarters, its core manufacturing operations are vertically integrated and based primarily in the Yangtze River Delta of China and Vietnam.

The brand is owned by Bestway Global Holding Inc., which was originally listed on the Hong Kong Stock Exchange before being privatized in late 2021 by its founder. Today, Bestway operates through a vast network of subsidiaries across five continents. In Europe, the business is managed by Bestway (Europe) S.r.l., headquartered in Italy, which oversees distribution and localized customer service for the region's market.