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Gucci Bloom Ambrosia di Fiori was launched in 2019 as an intensified, more opulent version of the original Gucci Bloom. It was created by master perfumer Alberto Morillas under the creative direction of Alessandro Michele. The scent features jasmine bud extract, tuberose, Rangoon creeper, and is further enriched with Orris and Damascena Rose. Unlike traditional top-down fragrances, it shifts into a full floral accord immediately upon application.
While the brand Gucci is quintessentially Italian and headquartered in Florence, the fragrance line is produced through a licensing agreement. Although currently manufactured under Coty Inc. in Germany, a significant strategic shift is underway. L'Oréal has secured a 50-year exclusive license to develop and manufacture Gucci fragrances as part of a deal with Kering, starting in 2028. The brand itself remains a cornerstone of the French luxury group Kering.
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