Misura health-oriented bakery products

Misura is a prestigious Italian food brand that has positioned itself as a pioneer in the wellness and nutritional health sector since its founding in 1974. Developed during a time when health-conscious eating was a niche concept in Italy, the brand revolutionized the market by introducing high-fiber, low-sugar, and dairy-free options that did not compromise on the traditional Italian passion for flavor.

The brand's manufacturing is deeply rooted in Italy, with the majority of its iconic biscuits, crackers, and snacks produced across specialized facilities owned by the Colussi Group. These state-of-the-art plants ensure that the products meet rigorous nutritional standards while maintaining the artisanal quality expected of Italian baked goods.

Since 1996, Misura has been a core pillar of the Colussi Group, one of Italy's most historic and significant family-owned food companies. Under Colussi's stewardship, Misura has evolved into a comprehensive lifestyle brand, expanding its portfolio to include everything from whole-wheat pasta to protein-enriched snacks and fruit juices, all while maintaining a headquarters in Milan and a management structure that remains firmly Italian as of 2026.