RFSU Natural Lube

RFSU Natural Lube is a water-based personal lubricant designed with a focus on skin-friendly ingredients and a long-lasting moisturizing feel. The brand, RFSU, is deeply rooted in Swedish social history, having been established by Elise Ottesen-Jensen in 1933 to promote sexual education and health rights.

The product is manufactured in Sweden, ensuring high quality and safety standards typical of Nordic pharmaceutical and personal care production. Unlike many commercial brands owned by global conglomerates, RFSU's commercial profits are reinvested into the RFSU non-profit organization to support international activities in sexual and reproductive health and rights worldwide. This unique ownership structure ensures that consumer purchases directly contribute to sexual health education and advocacy programs.