trend !t up clean philosophy Maracuja Glow Face Serum

trend !t up is an exclusive private label brand established by dm-drogerie markt, one of Europe's largest retail chains focused on cosmetics, healthcare, and household products. Launched as a trendy and affordable makeup and skincare brand, trend !t up emphasizes current industry styles and vegan formulations.

The 'clean philosophy' line specifically targets the growing consumer demand for sustainable and natural skincare solutions, featuring high percentages of naturally derived ingredients. As a dm-owned brand, the products are primarily manufactured in Germany or other parts of the European Union, ensuring compliance with strict European cosmetic safety and quality standards.

DM-drogerie markt remains the ultimate owner and distributor of the brand. Headquartered in Karlsruhe, Germany, the company operates thousands of stores across Central and Eastern Europe, making trend !t up a staple in the regional beauty market.