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Deliplus is the flagship private label for personal care and hygiene products owned by the Spanish supermarket giant Mercadona. The brand was established to provide high-quality cosmetic and hygiene solutions at competitive prices, specifically tailored for the Spanish market.
This specific foot deodorant powder is manufactured in Spain, primarily through Mercadona's network of specialized 'Totaler' suppliers. The production is typically handled by Laboratorios Maverick, a major Spanish cosmetic manufacturer that serves as a core subsidiary for many of Deliplus's hygiene lines.
The brand is entirely owned by Mercadona S.A., a family-owned company headquartered in Tavernes Blanques, Spain. As of 2024 and looking toward 2026, Mercadona remains the ultimate owner, maintaining its strategy of vertical integration and local manufacturing to ensure supply chain efficiency and product quality across its thousands of stores in Spain and Portugal.
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