Jordans The Original Crunchy Fruit & Nut Granola

Jordans is a heritage brand from the United Kingdom, founded by brothers Bill and David Jordan in 1972 at Holme Mills, Biggleswade. The brand is credited with introducing granola to the UK market and has maintained its focus on natural ingredients and conservation through the Jordans Farm Partnership.

Today, the brand is owned by The Jordans & Ryvita Company, which is a subsidiary of Associated British Foods (ABF). Manufacturing primarily takes place in the United Kingdom, where the company operates large-scale production facilities to supply both domestic and international markets, including the Netherlands. ABF is a multinational food processing and retailing company headquartered in London, overseeing a vast portfolio that includes major grocery and fashion brands.