Felce Azzurra Pura Freschezza concentrated fabric softener

Felce Azzurra is an iconic Italian brand with roots dating back to the early 19th century. Founded by the Paglieri family in Alessandria, Italy, the brand initially specialized in perfumery before expanding into body care and laundry products. The fabric softener shown in the image is part of their laundry care line, known for its long-lasting fragrances.

Today, the brand remains under the ultimate ownership of Paglieri S.p.A., which continues to be a family-run enterprise spanning seven generations. The products are primarily manufactured in Italy at the company's historical headquarters and production facilities in Alessandria. Paglieri has grown into a significant player in the European consumer goods market, exporting its products to over 50 countries while maintaining its identity as a symbol of Italian manufacturing excellence.