Breeze Men Fresh Protection deodorant spray

Breeze is a historic Italian brand specialized in personal care and hygiene, famously known for its 'squeeze' bottle deodorants. Established in 1962, the brand quickly became a market leader in Italian perfumeries due to its innovative formulations and distinct fragrances.

In 2009, the brand was acquired by Mirato S.p.A., a prominent Italian consumer goods company headquartered in the province of Novara. Mirato is well-known for producing personal care products under various popular umbrellas like Malizia and Intesa. The manufacturing of Breeze products, including the Fresh Protection line, is primarily carried out in Mirato's Italian plants, adhering to their 'Made in Italy' philosophy which emphasizes local production and job creation within the country.