ICA I Love Eco Deodorant

ICA I Love Eco is a private label brand owned by the Swedish retail giant ICA Gruppen. The product shown is an organic roll-on deodorant, specifically formulated for the 'I Love Eco' range which focuses on organic and environmentally friendly certifications such as COSMOS Organic.

Manufacturing of ICA's private label personal care items typically occurs in Sweden or nearby European countries to align with their sustainability goals. This specific product is developed and distributed by ICA Sverige AB, which remains one of the dominant players in the Nordic grocery market. The ultimate ownership lies with ICA Gruppen, which is currently owned by ICA-handlarnas Förbund and AMF.