LU Príncipe Chocolate cookies

LU Príncipe biscuits, originally known as 'Prince de LU', are one of Europe's most iconic cookie brands. The brand's history dates back to Belgium where it was created in honor of the Prince of Belgium. Shortly after, it became part of the LU (Lefèvre-Utile) portfolio in France. While the brand has deep French and Belgian roots, it has become a staple in the Spanish market, with significant production historically located in Granollers, Spain.

Today, the brand is owned by Mondelez International, the American multinational food giant that acquired the biscuit division of Danone in 2007. The biscuits are characterized by two round cereal crackers with a chocolate cream filling and are marketed under the LU umbrella across various international markets.