Aquafresh White & Brilliant toothpaste

Aquafresh is a world-renowned oral hygiene brand best known for its iconic 'triple stripe' pattern. This specific product, Aquafresh White & Brilliant, is marketed for its whitening and enamel protection capabilities. Originally launched in the United Kingdom in the 1970s by the Beecham Group, it became a staple in the oral care market by focusing on fresh breath and cavity protection.

Today, the brand is owned by Haleon, a major consumer healthcare company that was spun off from GlaxoSmithKline (GSK) in 2022. Haleon operates global manufacturing networks, meaning Aquafresh products are produced in various locations across Europe, the Americas, and Asia to serve regional markets. In Italy, the product is widely distributed through Haleon's local consumer healthcare subsidiaries.