BOOM! by Cindy Joseph Boomstick

BOOM! by Cindy Joseph is a cosmetic brand specifically designed for pro-age skin, founded by the late makeup artist and model Cindy Joseph. The brand gained significant popularity for its 'Boomstick' line—lipstick-sized sticks that function as blush, lipstick, and highlighter.

The products are primarily manufactured in the United States, adhering to clean beauty standards focusing on simplicity and natural radiance rather than covering age. Following Cindy Joseph's passing in 2018, the company has continued to operate under private ownership, maintaining its commitment to the pro-age movement and its original formulation ethos.