Made O'Meter
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Craft of Scandinavia, commonly known as Craft, is a highly regarded Swedish brand specializing in performance apparel for endurance sports such as cross-country skiing, cycling, and running. The brand rose to prominence through its functional base layer technology designed to manage moisture and regulate body temperature during intense physical activity.
Today, the brand is part of the New Wave Group AB, a Swedish investment firm focused on the corporate promotional and consumer retail markets. While the design and technical development remain rooted in Sweden, manufacturing is carried out through a global supply chain across multiple countries to meet international demand while maintaining high technical standards.
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