Macpac outdoor equipment and apparel

Macpac is a renowned heritage brand in the outdoor industry, originally founded in New Zealand in 1973. It established a global reputation for creating rugged, high-quality technical gear designed to withstand the harsh conditions of the Southern Alps. While the design and heritage remain deeply rooted in New Zealand, the brand has evolved its operations over the decades to meet global demand and maintain competitive manufacturing.

Historically, Macpac produced its goods locally, but today its manufacturing is diversified across multiple countries, including China and Vietnam, to leverage specialized expertise in high-tech garment and equipment production. Since 2018, the brand has been under the ownership of Super Retail Group, which has helped expand its footprint across Australia and New Zealand, positioning it as a leading choice for hiking, camping, and adventure enthusiasts.