Holy Moly Smashed Avocado

Holy Moly is an innovative British brand founded in 2017 with the goal of bringing fresh, preservative-free guacamole and avocado products to the mass market. The brand is known for using High Pressure Processing (HPP) technology, which allows the product to maintain its nutritional value and fresh taste without the need for chemical additives.

The avocados used in Holy Moly products are typically sourced and processed in Mexico, close to the orchards where they are grown, to ensure peak freshness. The brand was originally created by friends Tom Walker and Gaz Booth and continues to operate as an independent British company. The brand has gained significant traction in the UK retail market, positioned as a healthy, clean-label alternative to traditional pasteurized dips.