Big White Alpine Resort apparel

The product shown is branded merchandise for Big White Alpine Resort, a well-known ski and snowboard destination in British Columbia, Canada. While the resort itself is a service entity focused on hospitality and recreation, it produces branded apparel such as jackets and parkas. These items are typically manufactured through third-party global apparel contractors, often located in Asia (such as China or Vietnam), though the brand identity is deeply rooted in Canadian outdoor culture.

Big White Ski Resort is a privately owned family business. It was established in the 1960s and has grown into one of Canada's premier ski destinations. The Schur family has been the driving force behind the resort's ownership and development for several decades, maintaining its status as a significant independent player in the North American ski industry.