Bed Head by TIGI hair care

Bed Head is a prominent hair care and styling brand that emerged in 1996 as a sub-brand of TIGI, which was founded by the legendary Mascolo brothers (Anthony, Guy, Bruno, and Riccardo), who also established the world-renowned Toni & Guy salons. Known for its rebellious attitude, vibrant packaging, and innovative formulas, Bed Head quickly became a staple in both professional salons and consumer retail markets. The brand's origin is rooted in the United Kingdom, specifically London, where the Mascolo brothers channeled their hairdressing expertise into creating products that met the high demands of professional stylists.

In 2009, the consumer goods giant Unilever acquired TIGI, including the Bed Head brand, for approximately $411 million. This acquisition integrated Bed Head into Unilever's extensive beauty and personal care portfolio, significantly expanding its global distribution. While Unilever owns the 'wet' hair care products (shampoos, conditioners, and styling creams), the brand's name is also licensed to other companies for different categories; notably, Helen of Troy Limited holds the license for Bed Head hair styling appliances like curling irons and blow dryers in the Western Hemisphere.

Manufacturing of Bed Head products occurs in multiple locations worldwide to support its global supply chain. Many of the hair care formulations are produced in the United States and various European countries, reflecting Unilever's international manufacturing network. The brand continues to evolve, recently undergoing a major relaunch to celebrate its 25th anniversary with updated packaging and new performance-driven formulas.