ICA I Love Eco Crushed Tomatoes

ICA I Love Eco Crushed Tomatoes (Krossade Tomater) is a staple product within the organic private label range of the Swedish retailer ICA. The tomatoes used in this product are sun-ripened and grown in Italy according to organic standards (KRAV-certified). The packaging itself mentions that the product is made from solar-matured tomatoes from organic farms in Italy.

The brand 'I Love Eco' was launched by ICA Gruppen to provide consumers with a wide range of organic options. ICA Gruppen is one of the leading retail companies in the Nordic region. Historically a cooperative and later a public company, it was privatized in 2022 through a joint acquisition by ICA-handlarnas Förbund (the Association of ICA Retailers) and AMF Pensionsförsäkring. Today, ICA-handlarnas Förbund remains the majority owner, ensuring the brand stays deeply rooted in the Swedish retail tradition while maintaining a focus on sustainable and ecological production across Europe.