Borotalco Invisibile Anti-Macchie deodorant

Borotalco is one of Italy's most iconic personal care brands, with roots dating back to 1878 when the English pharmacist Henry Roberts invented the famous 'fine powder' in his Florence laboratory. The brand is synonymous with the unique scent of talcum powder and has expanded its range to include deodorants, soaps, and shower gels.

The product is manufactured in Italy by Società Italo Britannica L. Manetti H. Roberts & C. S.p.A., often referred to simply as Manetti & Roberts. Production typically takes place at their historic site in Calenzano, near Florence.

Since the 1990s, the brand and its parent company have been owned by the Bolton Group, a major Italian family-owned multinational. The Bolton Group is headquartered in Milan and manages a diverse portfolio of international household and food brands, ensuring that Borotalco remains a staple in European hygiene while maintaining its traditional Italian heritage.