Gutes Land H-Vollmilch 3.5%

Gutes Land is a private label brand primarily used by the German grocery chain Netto Marken-Discount. The product shown is a 1-liter carton of UHT (ultra-high temperature) treated whole milk with 3.5% fat content.

The brand Gutes Land was established to offer a wide range of basic dairy products, including milk, yogurt, and cheese, at competitive prices for the German retail market. As a private label, the actual milk is sourced and processed by various German and sometimes European dairies on behalf of the retailer.

Netto Marken-Discount, the owner of the Gutes Land brand, is a subsidiary of EDEKA, Germany's largest supermarket corporation. While EDEKA is the ultimate parent company, Netto operates as an independent discount brand within the group. The product emphasizes animal welfare standards, featuring the 'Haltungsform 3' (Form of Husbandry 3) label, which signifies better living conditions for cows, including fresh air access.