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KiMs Sprøde Hjerter Chicken is a popular snack from the Danish brand KiMs. Originally launched as the winner of the 'KiMs Chips Battle 2024' (created in collaboration with influencers Jasmin & Mika), these heart-shaped, chicken-flavored snacks are produced at the KiMs factory in Søndersø, Denmark.
The brand has a rich history in Denmark, dating back to 1961 when it was established by Odense Marcipanfabrik. Originally named 'KiM' and focused on salted peanuts, it was renamed KiMs in 1965 due to trademark issues. Today, it remains the leading snack brand in the Danish market, known for its extensive range of chips and creative marketing campaigns featuring iconic characters like Jørgen. Since 2005, the brand has been owned by the Norwegian industrial group Orkla.
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