Blue Band Plant-Based Spread

Blue Band is one of the most recognizable margarine and plant-based spread brands in the Netherlands. Originally launched by the Dutch margarine pioneer Van den Bergh (which later became part of Margarine Unie and subsequently Unilever), the brand has been a staple in Dutch households for generations.

In 2018, Unilever sold its global spreads division to the private equity firm KKR, which established the company Upfield. In 2024, Upfield rebranded as Flora Food Group. Flora Food Group remains the ultimate owner of the brand.

Blue Band products distributed across Europe and specifically in the Netherlands are primarily manufactured in facilities across Europe, including major production sites in the Netherlands and neighboring countries.