McEnnedy Pickled Gherkin Slices

McEnnedy (often branded as McEnnedy American Way) is a private-label food brand created by the German discount supermarket giant Lidl. Despite its heavy American retro branding and patriotic red, white, and blue visual identity, the brand itself was conceived in Germany by Lidl to offer classic American-style diner and picnic foods—such as burger pickles, hot dogs, sauces, peanut butter, and pancakes—to grocery shoppers across Lidl's international store network.

While marketed with an American flair, McEnnedy Pickled Gherkin Slices are primarily manufactured and jarred in Germany (or surrounding EU countries) under strict quality specifications for Lidl. The ultimate owner of the brand is the Schwarz Gruppe (Schwarz Group), a family-owned multinational retail corporation headquartered in Neckarsulm, Germany, which ranks among the largest retail conglomerates in the world and operates both Lidl and Kaufland chains.